What The Words Mean

Traffic - People coming to your website.

List - This refers to your email list, which is generally made up from buying leads.

Leads - This is a prospects name and email address. sometimes the information will include their phone number and mailing address. Leads are people that have indicated their interest in receiving information about certain subjects such as work at home business opportunities. Its important to have a good source of leads to grow your business.

Email Advertising - is the act of sending your leads emails giving them information about the business opportunities you are promoting and wanting them to join. The format can be either just text or full color HTML which looks just like a web page.

HTML - This stands for Hyper Text Markup Language and is the software language your web browser reads and displays as web pages.

AutoResponder - This is a commonly used name for software which automatically emails people your business opportunity. You can load a whole bunch of email messages in either text or HTML and set the sequence and timing of the mailings. Then, when you import your leads into your AutoResponder they will be sent the series of email messages you have pre-loaded. Mostly AutoResponders are very easy to use and very effective marketing tools. They always insert "unsubscribe" links into the emails they send so that your leads can remove themselves from the list automatically.

e-Book - a digital file which can be downloaded and read when it is displayed on your screen. An excellent form of transferring information quickly and easily. Also a good marketing method.

URL - Universal Resource Locator, this is the address your browser uses to find websites. The look like this http://www.ApacheAds.com

Pop Ups - are those little boxes that pop up sometimes when you go to or leave a website. An excellent marketing tool.

Hosting - when you own a personal website, not one provided to you by a business opportunity but one you have written yourself or had built for you, you need to have it hosted on a server so people can get to it.

Guru - a person who is recognized as having great expertize in a specific area, such as Internet Marketing.

Business Opportunity - generic term for internet businesses which offer a position in the business.